north american freedom

It is the ability to conform to commodity. The freedom to choose how you will articulate your life through consumer representation. How you fit into an advertised taxonomy reflects your freedom, your value, your monetary interest in reality.

Is this the driving force for the art object or is it the underpinning structure of collecting? The collector creates the s/he persona through the collected object. The supposed universality in art is clearly articulated through the wealthy collector. Not that of the visual but of the imagined creation of a representational whole. Choice of value is determined in relation to an imagined social significance. Choice bears the illusion of a false democracy, subverting its totalizing and suffocating nature.